Purpose Driven Campaign

While some may think that a purpose driven campaign distracts from the economic role of business or that its a way to distract and preempt government watch dogs, I disagree.  A purpose driven campaign can have many benefits for the constituents and the company.  Not to mention, the global community.  Forward thinking companies engaging in purpose driven campaigns can experience increased productivity, better employee morale, innovation, brand buzz, talent recruitment, retention, risk management, lower marketing costs, and influence but most importantly, fun.  When you are making a difference in the lives of others, it feels good and fosters happiness and creativity.  Constituents also benefit from the fun factor.  Forward thinking companies typically represent a philosophy, culture, or experience. Proctor and Gamble is an example of a company where each brand has a purpose.  For instance, Campbell's soup has a new product called Nourish soup.  It's a shelf stable soup - a nutritional food aid to fight the world hunger issue.  This certainly gets attention; at home and globally. 

The Value of a Linkedin Profile

I currently have a Linkedin profile.  I originally joined Linkedin  because I went to work full time and felt the need to start building my network.  Needless to say, I haven't optimized the many opportunities in provides.  After learning more about it in my social media class, It's time to get to work! (so to speak!)  


There are many reasons to use Linkedin.  Managing and controlling my professional identity is primary.  It also provides avenues for connections, knowledge about careers and companies, discussion groups with experts, and a way to connect my blogs, website, or other social media that I use now or in the future.  Posting updates and communicating with my connections hasn't been a priority.  Primarily because I haven't pursued building my network. Although I belong to one Linkedin group -   Sustainability Professionals, I've been more of an observer than a contributor. 


Moving forward, I am going to update my page and actively engage in building my network. There are advantages to doing this and I look forward to learning more about the possibilities and trying them out.