Purpose Driven Campaign

While some may think that a purpose driven campaign distracts from the economic role of business or that its a way to distract and preempt government watch dogs, I disagree.  A purpose driven campaign can have many benefits for the constituents and the company.  Not to mention, the global community.  Forward thinking companies engaging in purpose driven campaigns can experience increased productivity, better employee morale, innovation, brand buzz, talent recruitment, retention, risk management, lower marketing costs, and influence but most importantly, fun.  When you are making a difference in the lives of others, it feels good and fosters happiness and creativity.  Constituents also benefit from the fun factor.  Forward thinking companies typically represent a philosophy, culture, or experience. Proctor and Gamble is an example of a company where each brand has a purpose.  For instance, Campbell's soup has a new product called Nourish soup.  It's a shelf stable soup - a nutritional food aid to fight the world hunger issue.  This certainly gets attention; at home and globally.